Virgin galactic space tourism marketing plan

For example, Wal-Mart with its slogan: VG should take that advantage and maintain its market leader position. For example, VG can carry out the research by focus groups or in-depth interviews to learn how customers respond or how much they are interested in space tourism if price is lower.

Poor aftersale customer service might also lead to cognitive dissonance. People from different cultures have different styles of doing business.

Russia which has a high number of billionaires is also very potential therefore cannot be neglected. Communication channels and media Advertising; Advertise on magazines: The start date for flights has been pushed back several times. Besides, we can get testimonials trot people who Join tiling tests, etc.

Still, in keeping with a sensible program of crawl-walk-run flying, having the new vehicle perform as safely as the airlines flew their planes in the late s is a reasonable and realistic target.

However, it is still very expensive for the general public.

Virgin Galactic: marketing for the Earth?

Therefore they are more likely to be interested in space tourism. Following are a few advantages of having a CRM system: By applying the theory, VG can minimise cognitive dissonance by: Then, it is difficult to convince customers due to high costs, safety, reliablity, etc. Implementation and controlThe marketing communications plan needs proper implementation and control to be efficient and effective.

As VGA does not sell commodity products but only targets a niche market, advertising on newspapers or TV can be unnecessary. Unlike qualitative research, quantitative research can be done on a bigger amount of customers.

Virgin Galactic Space Tourism Marketing Plan Essay Sample

Cognitive dissonance can occur both in pre-purchase and post-purchase stages. We should also make sure that customers find our offering better than what they get from competitors. Space tourism may appear trivial compared to the great issues of the 21st century, but because of its potential to pay for the development of low cost access to space at a time when governments are having a hard time doing so gives the industry a special kind of global significance.

It is very important that VGA should try to minimize the cognitive dissonance as much as possible. When a person buys an Littleton device, he would expect it to function properly.

Virgin Galactic: Richard Branson's Space Tourism Company

Customers suffer cognitive dissonance when they are interested in space tourism but they face fears when thinking about the tragedy. He also announced the development of LauncherOne, an expendable liquid-fueled rocket. Conclusiveness a new business in a new market is difficult but also an advantage at the same time.

It is even more important for VGA to be customer focused as it is targeting a niche market where customer requirements are higher. Customer high spectrophotometers tend to have certain expectations when they buy a product or a service and the more expensive it is, the higher expectation they have.

Jan 28,  · Virgin Galactic: marketing for the Earth?

Virgin Galactic Space Tourism Marketing Plan Essay

by Taylor Dinerman Monday, January 28, The unveiling of the design for SpaceShipTwo and its carrier aircraft, White Knight Two, at the American Museum of Natural History in New York on January 23 marked yet another step in the slow, but steady, emergence of the NewSpace industry. Virgin Galactic is a spaceflight company within the Virgin Group.

It is developing commercial spacecraft and aims to provide suborbital spaceflights to space tourists and suborbital launches for space. Potential customers are those from developed countries with Virgin Galactic Space Tourism Marketing Plan By endings Executive Summarizing Galactic (VGA), which is a part of the Virgin Group, is a leading company and pioneer in Suborbital Travel Industry.

Virgin Galactic Space Tourism Marketing Plan Essay Sample. Virgin Galactic (VG), which is a part of the Virgin Group, is a leading company and pioneer in Suborbital Travel Industry.

Executive SummaryVirgin Galactic (VG), which is a part of the Virgin Group, is a leading company and pioneer in Suborbital Travel Industry. By offering the lowest price in the market and making the dreams of space travelling come closer, VG attracts the attention from the general public.5/5(1). Their respective companies, SpaceX, Blue Origin, and Virgin Galactic are dedicated to making space travel and space tourism more accessible.

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Virgin galactic space tourism marketing plan
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Virgin Galactic Space Tourism Marketing Plan | Essay Example