Geographic segmentation according to geographic criteria like region, country etc. Micro environment Customers- According to needs and demand of customers, the business of Thomas Cook will be effected. For various reasons, other important cities around the world, such as Tokyo and New York, also attract crowds of people every year.
The tourist market is where converge the offer of products and tourism services and demand that is interested and motivated to consume those products and tourist services. This methods will attract more customer towards the tour packages of Thomas Cook Dwyer and Forsyth, The impact of the same on the destination, i.
In view of the fact that the services which are typically rendered by the companies in the travel and tourism industry cannot be returned or resold after the consumption of the same by the initial consumers, it is highly important that the customers are satisfied with the marketing mix of the tourism company which includes the service offerings in addition to the places in which the delivery of the service is carried out.
The employees of the company in addition to the way they behave with the customers define the chance of developing a loyal base of consumers for the company.
Company faces problem in deciding the tourism products as they should be in the range of decided capital. Just like any other major sector, the travel and tourism sector also values the role of marketing in the organisational context.
Promotional elements are essential as they increase the effectiveness of the services. The following categories of segmentation are vastly used by Thomson Holidays: With the increase in travellers, the numbers of divergent travellers have also increased who come from difference background and mind sets.
Place is the areas or ways in which the marketing communication as well as the information regarding the Egypt tourism offering to its potential customers. The products decided by the Thomas Cook for the trip of Morocco and Egypt are only be feel and experienced by the passengers.
Companies trying to reach the number of maximum clients and why there has been a diversification of the offer, this way is achieved create added value and gain competitiveness with respect to other destinations that offer a similar typology of tourism.
The tourism product has very special characteristics and which are not shared with other sectors of business products. Certain issues must be considered while selecting the location and some are as under: The tourist market is a seasonal market, we must not forget that the consumption of tourism, in an high number of cases products, is a seasonal consumption, i.
It is required for Easy Jet airlines to organize such campaigns so that it could be easy for them to provide the offers and information about the services to its customers. Impact of Marketing Environment on Business The organization of Thomson Holiday has been a big operator and one of the most famous organization in the industry of tourism.
In view of the fact that the marketing of this industry needs to be highly content and information driven which can help in developing potential clients as well as their interests for the Egypt tourism, within the constraints of the marketing cost, as per the current trend for the tourism marketing the practice of inbound marketing needs to be used as the core concept.
Still, developing the holiday package of 6 days to 4 destinations will be influenced by the external environment of tourism industry. The business is required to adopt changes so that to create an edge over the competitors. Along with these, it includes marketing mix and promotional mix.
Social factor- The social factors influence and motives customers to visit other places like Egypt and Morocco. Following are the details of the same with respect to the Egypt package that is being designed by Thomas Cook: By signing the Declaration you accept that the organisation will seek information from the Criminal Records Bureau and any associated special lists, where we have stated it is necessary to do so.
The physical environment includes the location where the businessman establishes the business. The description related to that place will influence customer to personally visit that place to see the beauty of Morocco Francesconi, Strategy can be referred to as determining the basic goals of long term for the organization.
For example, when suppliers of Thomas Cook will provides best quality services and facilities to customers who are visiting Egypt and Morocco than Thomas Cook will be able to gain trust of customers which will also more customers towards them Koning, A travel and tourism company cannot have an access to the people who are on other corner of the city.
Customers wants to visit Egypt and Morocco, for this Thomas Cook make holiday packages for these places and also provide brochure which consist all detailed information related to travelling Business Marketing.
For example, customers wants 6 days tour rather than 4 days tour in which all natural and attractive places should be cover. In terms of the specific tourism package of Thomas Cook for Egypt and Morocco, the total tourism product will be the one in which the company delivers different types of varied as well as exhaustive services for the consumers of the company.
These techniques can be used by Easy Jet airlines so that to build a position in the market. Well developed surroundings Requirement of enough space Availability of quality roads and communication facilities Pricing: A tourist market consists of buyers and sellers. By this, the company can get competitive advantage as well.
Many authors and critics claims that the marketing is process which bridges the gap between the consumer and the product or services. Inside Marketing for Travel and Tourism Operations The travel and tourism industry is a big business, involving millions of Americans each year who make arrangements for travel, whether for.
Five Marketing Concepts Explained with Examples The marketing concept is the strategy that firms implement to satisfy customers needs, increase sales, maximize profit and beat the competition. There are five marketing concepts that organizations adopt and execute.
Core Concepts of Marketing in Travel and Tourism Industry Thomson Holidays is an operator in travelling industry in the United Kingdom.
The organization had been found as a subsidiary company of the Thomson Travel Group in the year /5(14K).
Marketing is a subject of vital concern in travel and tourism because it is the principal management influence that can be brought to bear on the size and behaviour of this major global market.
Task 1: Understand the concepts and principles of marketing in the travel and tourism sector P Discuss the core concepts of marketing for the travel and tourism sector. Marketing is about identifying the need and want of the segmented and targeted group (Middleton, & Clarke, ).
Marketing is a subject of vital concern in travel and tourism because it is the principal management influence that can be brought to bear on the size and behaviour of this major global market.Concept of marketing in travel and